I have to wonder who comes up with buzzwords and why. I get it, but I’m frustrated when I hear people talk about web 3.0, web 4.0 etc etc. I’m comfortable with ‘Semantic Web’. Let’s start there, and not let too many people get rich blowing smoke up my arse about how web <x>.0 is where you need to go. I know about enough to know that if a marketing book is on the best seller list, that’s all you will hear about for the next year or so. The long tail. Is that a lizard of some type? Please stop creating hype machines to fill the coffers on slackers turned consultants. Thanks! :)